Business Expansion & Job Growth

Target industries

  • BioScience
  • Technology
  • Advance
  • Manufacturing/Sustainability
  • Food & Beverage Manufacturing
  • Wood Products
  • Construction
  • Healthcare industries

Strategies

  • Incubate groups and organizations supporting targeted industries by providing administrative, event planning, and marketing services.
  • Retain and expand existing businesses by engaging and assisting target industries and other high-impact employers driving our economy:
    • Rapid Response Team to intervene in situations involving a company’s possible expansion or departure.
    • CEO roundtable meetings: create solutions to key challenges businesses are facing and connect public officials with targeted industries.
    • Guide businesses to local incentives in support of business location and growth
  • Host a summit series that brings together business leaders and national experts to share best practices in economic and workforce development, young professional engagement, and community solutions.
  • Serve as the proactive “voice of business” by rallying community support and advancing a business-friendly environment that encourages investment unimpeded by political and regulatory uncertainty.

Entrepreneurship & Innovation

Goals

  • Foster an inclusive culture of innovation by strengthening the start-up ecosystem.
  • Develop entrepreneurs and small businesses through networking, mentoring, professional development, and startup assistance programs.

Strategies

  • Develop “go-to-market” programs for early-stage companies: a network of experienced industry partners within targeted sectors, that can vet new business opportunities, coach on business models, and support launches with local vendors.
  • Innovation “hub” at 942 Olive: a vibrant and collaborative space that serves as the “front door” for entrepreneurs.
  • Focus on supporting underserved populations by building partnerships with culturally specific organizations
  • Partner with the University of Oregon partnership to cultivate clear pathways for startups.

Regional Marketing & Business Recruitment

Goals

  • Align and pursue top regional economic priorities in collaboration with the Cities of Eugene and Springfield, Lane County, Springfield Chamber of Commerce, and other regional partners.
  • Work as a collective with the cities of Eugene and Springfield, Lane County, the University of Oregon, and the State of Oregon to attract new business and investment to the region.
  • Foster community growth in a way that is attractive to businesses, workers, and residents.

Strategies

  • Maintain the regional website www.greatereugene.org. as a resource for businesses, talent, and economic development partners to better understand the benefits of locating in the Eugene/Springfield area.
  • Develop customized incentives to recruit businesses that fill supply chain gaps.
  • Work with the Eugene Mayor’s Blue Ribbon Business Commission to implement Downtown Eugene revitalization strategy.
  • Work alongside public partners to develop sites, infrastructure, and quality of place.

Talent & Leadership Development

Goals

  • Attract, Retain, and Align Talent to meet the needs of employers and job seekers as we transition to an innovation economy.
  • Strengthen pipeline of talent for the future of our region.
  • Connect targeted talent pools to employers in partnership with Lane Workforce Partnership, Lane Community College, and the University of Oregon.

Strategies

  • Strengthen programs assisting caregivers and unhoused community members in the transition into (or back into) the workforce.
  • Improve the experience of young professionals in our region through mentoring, networking, and leadership development programs. 
  • Create an advisory Council to support young professionals choosing Greater Eugene as their long-term home.
  • Perform a skills gap analysis and respond accordingly with upskilling and leadership training opportunities. 
  • Develop and share tools for employers to support talent retention and recruitment. Tools include a talent retention summit, trailing partner program, and connections to on-the-job training.
  • Identify and convene community partners to address the largest impediments to talent attraction and business growth including income-aligned housing, public safety, and homelessness.

Child Care Quality & Accessibility

Goals

  • Increase child care capacity in Lane County
  • Reduce growth barriers for existing child care businesses
  • Support the launch of new child care businesses
  • Increase awareness around importance of quality child care and address challenges unique to the sector

Strategies

  • Partner with Lane SBDC and Quality Care Connections at LCC to launch, grow, and sustain the Early Child Care Business Accelerator program.
  • Partner with Child Care Resource and Referral agencies across the state to launch Child Care Works for Oregon, a statewide media campaign.
  • Elevate and promote promising partnerships between employers and child care providers that increase child care access through combinations of facility space, capital, subsidized rent, general operating support, and access to priority child care slots.
  • Develop business mentoring and other tools for struggling child care businesses or child care businesses looking to expand.
  • Educate employers about employer-based child care benefits and strategies
  • Increase cultural responsivity to child care by focusing on BIPOC providers, culturally specific organizations, and linguistically diverse providers.
  • Advocate for public policy and investments that support child care providers and families.