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Women’s Innovation Network: Trainwreck.com: A Case Study in Doing Everything Wrong

March 2 @ 4:00 pm - 5:30 pm


Join us as Katherine Moyer, partner at Hershner Hunter based in Eugene, Oregon, walks us through the typical steps of a startup, from entity formation through early fundraising rounds.

Using a fictional company as an example, we’ll discuss what to do and what not to do in that process in order to protect yourself and your business. Although the company we’ll be discussing is fictional, it is based on Moyer’s experience with a multitude of startups over the past 20 years.

Katherine Moyer, Partner, Hershner Hunter, LLP

Katherine Moyer is an attorney and partner with Hershner Hunter, LLP in Eugene.  She has been practicing law since 1990, focusing on business and securities law.  Katherine regularly works with businesses engaged in raising funds from investors, from seed financing for early-stage companies to venture capital investments as companies mature.

She also represents businesses in a wide range of transactions, including business entity formation and governance issues, the grant of equity to employees and contractors, structuring relationships with strategic partners, purchases and sales of businesses, license agreements, and other commercial contracts. Katherine has experience working with companies in a variety of industries, including software and video games, biotechnology, robotics, organic foods, apparel, educational media, real estate investment, wireless communications, and a number of high-tech industries.

This is event is hybrid. Join us in-person at the Innovation Hub at 942 Olive St. or find us on Zoom at https://uoregon.zoom.us/j/95065547402?pwd=YWZBTFN3WjNtT1h6WnlMazhPQis4UT09

The Women’s Innovation Network is a joint initiative between the University of Oregon and Onward Eugene. Our 2022-23 seminar series is sponsored by Klarquist Sparkman LLP.

A Note About Gender: We intend for the words “women” and “woman” to include anyone who identifies with the word. We recognize that gender is a broad spectrum, and we aim to celebrate everyone on this spectrum. We always welcome allies and accomplices to join us.


March 2
4:00 pm - 5:30 pm


University of Oregon


Innovation Hub @ 942 Olive
942 Olive St.
Eugene, OR 97401 United States
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