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Social Media Marketing for Startups
March 6, 2021 @ 9:00 am - 12:00 pm
Onward Eugene is excited to present a workshop by one of our leading local experts in the essential topic of social media marketing.
WHAT YOU WILL LEARN
No “Hair on Fire” Social Media! The importance of planning and four key questions to ask before you push “publish” regardless of who you are and what stage your business is in.
Content is King. Recognizing best practices and building a content and editorial calendar that keeps you on track.
How will you know if it works? Understand the basics of measuring success and tracking social media analytics.
ABOUT KELLI MATTHEWS:
Kelli has more than 20 years of public relations experience with a focus on research, planning and strategy. She’s been directly responsible for high-level communication, strategic planning, budget management and leadership for a wide variety of clients. Kelli is particularly interested in and has an aptitude for digital strategy and helping organizations large and small navigating their options for maximum results. A regularly invited speaker and trainer at conferences, Kelli has presented on topics ranging from media relations to social media strategy to crisis communications. Kelli has also been an instructor for 15 years and her work with undergraduate and graduate students at the University of Oregon’s School of Journalism & Communication has required her to stay on the cutting edge of research and practice in public relations.
ABOUT ONWARD EUGENE:
Onward Eugene unites regional partners — mobilizing rebuilding efforts to fully realize our regions shared potential for expansive and inclusive prosperity. Bringing together support for startups, business expansion and regional marketing initiatives, Onward Eugene is a force multiplier in the creation of economic resilience. A 501(c)3 nonprofit.