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Business as a Process

November 16, 2021 @ 3:00 pm - 5:00 pm


Launching a company may seem like an impossible task. Where do you start? How do you define the value you’re bringing to potential customers? What decisions will you have to make, and how do you make them if you’re not sure you have all of the information you need?

Join us as Founder and Managing Director of ecosVC Judy Giordan demystifies the process of building as business. Following the scientific method, Judy’s process uses experiments and clearly defines steps to help ensure that you set your business up for success from the very beginning.


Judy Giordan
Founder & Managing Director, ecosVC

In a career that has spanned more than 40 years, Judy has served in executive and leadership positions in research and development and in operations at some of the world’s top brands. She was the Vice President for Research and Development/Corporate Officer at Henkel Corporation’s North American operating arm, Global Vice President for Research and Development at Pepsi-Cola, and Global Director of Research and Development/Corporate Chief Technology Officer, Vice President, and Corporate Officer at IFF. In each case, she was the first woman in those roles.

Judy translates her corporate experience into building the brands, technologies, and leaders of tomorrow. She currently serves as the Founder and Managing Director of ecosVC, a venture development and training company, and Co-founder of the Chemical Angel Network, an angel group that funds start-ups in the chemical sciences. Her Lens of the Market training program is dedicated to supporting and fostering diversity, equity, inclusion, and justice in STEM.

Judy has earned the Francis Garvin-John Olin Medal of the American Chemical Society, Fellow of the American Chemical Society, and the Alexander von Humboldt Innovative Networking Alumni Prize.




November 16, 2021
3:00 pm - 5:00 pm


University of Oregon
Onward Eugene